Comments on: Is One Positive Day tomorrow? Rats! http://www.digitalsolid.com/2007/02/28/is-one-positive-day-tomorrow-rats/ Marketing Technology Musings and Tips by Jeff Larche Wed, 28 Jul 2010 16:21:37 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Andrew http://www.digitalsolid.com/2007/02/28/is-one-positive-day-tomorrow-rats/comment-page-1/#comment-1364 Andrew Fri, 02 Mar 2007 01:12:16 +0000 http://www.digitalsolid.com/2007/02/28/is-one-positive-day-tomorrow-rats/#comment-1364 Hi, again ... <a href="http://blog.clickz.com/070228-150721.html" rel="nofollow">Just in case the backlash link didn't work</a> Hi, again … Just in case the backlash link didn’t work

]]> By: Andrew http://www.digitalsolid.com/2007/02/28/is-one-positive-day-tomorrow-rats/comment-page-1/#comment-1363 Andrew Fri, 02 Mar 2007 01:08:21 +0000 http://www.digitalsolid.com/2007/02/28/is-one-positive-day-tomorrow-rats/#comment-1363 That’s a pretty disgusting thing to imagine when you think about what could be in their steak taquitos. Pretty disgusting. Disgusting enough for them to get rid of the rats? Maybe not. Moving on... "User-generated content (UGC), coupled with search engines, have made negative news spread like online viruses. This news can be extremely harmful to a brand. Often the damage is unwarranted." Truer words never spoken Jeff; as you talk about negative UGC <a> a member of Toyota’s target demographic laced into Toyota</a> for promoting their new <a href="”" rel="nofollow"> want2bsquare campaign.</a> This sounds a lot like the <a href="”http://www.pcworld.idg.com.au/index.php/id;151875684”" rel="nofollow"> “all I want for Christmas is a PSP”</a> campaign Sony ran over the holidays. While the backlash for Toyota wasn’t as swift as Sony it still says a lot about customer intelligence and their ability to smell false pretenses, whether online or off. Would it make more sense to continue with the <a href="”http://www.youtube.com/watch?v=Ud9OXyrG7Ts”" rel="nofollow"> direct approach they’ve been using?</a> While Toyota’s guerrilla marketing seemed trite, at the same time I think that the blogger went a little overboard. After all, things could be much worse; you could have mice in your steak taquitos. That’s a pretty disgusting thing to imagine when you think about what could be in their steak taquitos. Pretty disgusting. Disgusting enough for them to get rid of the rats? Maybe not.

Moving on…

“User-generated content (UGC), coupled with search engines, have made negative news spread like online viruses. This news can be extremely harmful to a brand. Often the damage is unwarranted.”

Truer words never spoken Jeff; as you talk about negative UGC a member of Toyota’s target demographic laced into Toyota for promoting their new want2bsquare campaign.

This sounds a lot like the “all I want for Christmas is a PSP” campaign Sony ran over the holidays. While the backlash for Toyota wasn’t as swift as Sony it still says a lot about customer intelligence and their ability to smell false pretenses, whether online or off.

Would it make more sense to continue with the direct approach they’ve been using?

While Toyota’s guerrilla marketing seemed trite, at the same time I think that the blogger went a little overboard. After all, things could be much worse; you could have mice in your steak taquitos.

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