Comments on: Get out your yellow highlighter to emphasize your most important web copy http://www.digitalsolid.com/2007/02/14/get-out-your-yellow-highlighter-to-emphasize-your-most-important-web-copy/ Marketing Technology Musings and Tips by Jeff Larche Tue, 09 Mar 2010 15:20:29 -0800 http://wordpress.org/?v=2.9.1 hourly 1 By: Jeff Larche http://www.digitalsolid.com/2007/02/14/get-out-your-yellow-highlighter-to-emphasize-your-most-important-web-copy/comment-page-1/#comment-1127 Jeff Larche Sat, 17 Feb 2007 14:43:12 +0000 http://www.digitalsolid.com/2007/02/14/get-out-your-yellow-highlighter-to-emphasize-your-most-important-web-copy/#comment-1127 Thanks, Greg, for your contribution to the investigation. I'm as surprised as you are that it didn't have a stronger effect. By the way, I checked out your company's blog, http://blog.eyetools.net/, and found lot of terrific content. You've earned a new subscriber! Thanks, Greg, for your contribution to the investigation.

I’m as surprised as you are that it didn’t have a stronger effect.

By the way, I checked out your company’s blog, http://blog.eyetools.net/, and found lot of terrific content. You’ve earned a new subscriber!

]]> By: Greg Edwards http://www.digitalsolid.com/2007/02/14/get-out-your-yellow-highlighter-to-emphasize-your-most-important-web-copy/comment-page-1/#comment-1115 Greg Edwards Fri, 16 Feb 2007 16:06:28 +0000 http://www.digitalsolid.com/2007/02/14/get-out-your-yellow-highlighter-to-emphasize-your-most-important-web-copy/#comment-1115 I did a preliminary eyetracking study along the same lines because I was curious as well, and because Ruby on Rails is a cool platform. More study is required, but the initial impression is that the effect it has is local to the paragraph -- meaning, it won't draw people's eyes strongly if they aren't already looking at the paragraph, and then it's not clear how strong of a pull it has within the paragraph. I was expecting to see more attention focused on the yellow highlighted areas, but in our initial exploration we didn't see it (that could be for a lot of reasons, but it's an interesting first data point). I did a preliminary eyetracking study along the same lines because I was curious as well, and because Ruby on Rails is a cool platform.

More study is required, but the initial impression is that the effect it has is local to the paragraph — meaning, it won’t draw people’s eyes strongly if they aren’t already looking at the paragraph, and then it’s not clear how strong of a pull it has within the paragraph. I was expecting to see more attention focused on the yellow highlighted areas, but in our initial exploration we didn’t see it (that could be for a lot of reasons, but it’s an interesting first data point).

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