Every Monday I do my best to get my work done as quickly as possible so that I can grab my favorite blanket, a bottle of Gatorade, and prepare for NBC’s Heroes.

Throughout the week I check in faithfully to Hiro Nakamura’s blog. Hiro one of the more popular characters on the show can bend time and space. Stop time, freeze time, reverse time, he’s got all kinds of time control. He’s an honorable guy and lives his life in pursuit of his noble quest to save the world.

Hiro’s blog picks up where the show leaves off, talking about his feelings and premonitions, reinforcing his experiences in the show.

From there I head to the comics section (what can I say I’m a comic buff) where I get extended character stories. Graphic Novels (is that what they’re calling it now) are released in web or PDF format; they corroborate character experiences, share character back stories, and even introduce new characters online before they air.

Last week Hana who calls herself “Wireless” was introduced on a new episode. But being the loyal fan that I was I went online and made sure that I got the inside scoop before the show aired; I learned about Hana’s back story so when I saw last weeks episode I was right in stride.

Even with their bold approach Nissan has managed to weave their brand into the story itself. Initially I thought it was too bold, yet over time I’ve come to expect that Hiro and Ando will show up in their Nissan Versa. That car has really started to grow on me. This is the kind of sales and marketing that I don’t mind at all.

For me it’s all about relevancy. If we as marketers can weave our customer’s wares into something that their customers are interested in they’ll obviously be more open to the message. While many would think that this is common sense, I still see evidence saying otherwise (I still saw plenty of ads for tampons while watching the Dakar race).

Avid TV blog reader? You bet.
Heroes? My favorite show.
Hiro and Ando’s car of choice? Nissan Versa.

With Nissan stitching their brand into the storyline, I just can’t see Hiro and Ando without their little Nissan Versa, short of the apocalypse of course.