Archive for January 23rd, 2007
In b-to-b marketing, fear and greed are all you’ve got
Written by Jeff Larche on January 23, 2007 – 2:02 pm -Years ago a mentor told me that in consumer advertising, there are many motivations for someone to act. But when you’re talking to someone about a product or service for their business, the motivations are less varied. In fact, they boil down to two:
- Fear
- Greed
Period.
That was nearly 20 years ago. A lot has changed, but I cannot see any evidence that this has changed at all. Your thoughts?
Posted in Direct Response, Email Marketing, Permission Marketing, Web Marketing | 3 Comments »
