Comments on: As long as you’re stuck in traffic, can we talk?

By: Thriving in a hashtag economy - Digital Solid: Marketing Technology ROI

Thriving in a hashtag economy - Digital Solid: Marketing Technology ROI — Thu, 21 Jan 2010 19:04:32 +0000

[...] As long as you’re stuck in traffic, can we talk? [...]

By: Marketing Carnival: Smart Billboards

Marketing Carnival: Smart Billboards — Mon, 15 Jan 2007 03:17:35 +0000

[...] Jeff Larche of DigitalSolid sent along his interesting ruminations on using smart billboards and cellphones as a targeted direct response marketing channel. (”Ring, ring. Hello! Sorry you’re stuck in traffic in front our luxury condos. Hey, if you lived here, you’d be home now. Call 123-456-7890 to learn more…”) [...]

By: Jeff Larche

Jeff Larche — Sun, 14 Jan 2007 19:06:44 +0000

Thanks, Ron.

I probably should have emphasized that the direct marketing messages would be triggered when traffic is truly crawling — somewhere between funeral procession and parking lot. This is when tempers flare and something to relieve the frustration would be appreciated. At 5 MPH or less, the cell phone would become as safe to use as the beverage holder or radio controls.

But then again, Boston never has traffic that slow, right?

By: Ron Shevlin

Ron Shevlin — Sun, 14 Jan 2007 18:11:43 +0000

“When you’re bumper-to-bumper, it’s easier to manage a phone conversation and still remain safe”

Uh, no — it just means the impact won’t be as bad as if it had happened at 50 MPH.

“This idea absolutely cries out to be tested.”

Where YOU live. But, God, please — NOT here in the Boston area!

Having voiced my objections to the idea, I will say this: I’m SURE you could get advertisers to sign up for it, and make some money.