Comments on: Even Betty Crocker is strapping on the feedbag http://www.digitalsolid.com/2007/01/04/even-betty-crocker-is-strapping-on-the-feedbag/ Marketing Technology Musings and Tips by Jeff Larche Sat, 17 Sep 2011 02:41:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jeff Larche http://www.digitalsolid.com/2007/01/04/even-betty-crocker-is-strapping-on-the-feedbag/comment-page-1/#comment-398 Jeff Larche Fri, 05 Jan 2007 15:07:02 +0000 http://www.digitalsolid.com/2007/01/04/even-betty-crocker-is-strapping-on-the-feedbag/#comment-398 Good point, Ron. BTW, you've got a terrific blog. Although I won't be subscribing to Betty's recipes, I'm looking forward to receiving headlines from yours! Good point, Ron.

BTW, you’ve got a terrific blog. Although I won’t be subscribing to Betty’s recipes, I’m looking forward to receiving headlines from yours!

]]> By: Ron Shevlin http://www.digitalsolid.com/2007/01/04/even-betty-crocker-is-strapping-on-the-feedbag/comment-page-1/#comment-397 Ron Shevlin Fri, 05 Jan 2007 14:36:27 +0000 http://www.digitalsolid.com/2007/01/04/even-betty-crocker-is-strapping-on-the-feedbag/#comment-397 If a tree falls in the forest and there's no one there .. did it still make a sound? In other words, if Betty Crocker syndicates her recipes through RSS... and there's no one there to subscribe to them.. was it a worthwhile marketing move? Smart firms have learned that just because you build it, it doesn't mean they will come. I think ol' Betty has some work to do to get the word out through more traditional channels (TV, in-store, product) about her new RSS capability. If a tree falls in the forest and there’s no one there .. did it still make a sound? In other words, if Betty Crocker syndicates her recipes through RSS… and there’s no one there to subscribe to them.. was it a worthwhile marketing move? Smart firms have learned that just because you build it, it doesn’t mean they will come. I think ol’ Betty has some work to do to get the word out through more traditional channels (TV, in-store, product) about her new RSS capability.

]]>