Let’s face it. You know RSS feeds are becoming mainstream when even an ageless, fabricated chef has one. I’m referring to Betty Crocker, and her Recipe of the Day, appearing in an RSS reader near you.
Follow the link to the BettyCrocker.com site and discover a great explanation of RSS (really simple syndication), and an even better argument for using it to serve up your own freshly-baked web content. Every modern kitchen has one.
Thanks to Christopher Kenton of Marketonomy for the heads-up.