Even Betty Crocker is strapping on the feedbag
January 4, 2007
Let’s face it. You know RSS feeds are becoming mainstream when even an ageless, fabricated chef has one. I’m referring to Betty Crocker, and her Recipe of the Day, appearing in an RSS reader near you.
Follow the link to the BettyCrocker.com site and discover a great explanation of RSS (really simple syndication), and an even better argument for using it to serve up your own freshly-baked web content. Every modern kitchen has one.
Thanks to Christopher Kenton of Marketonomy for the heads-up.
Posted in Web Marketing | 2 Comments »
January 5th, 2007 at 9:36 am
If a tree falls in the forest and there’s no one there .. did it still make a sound? In other words, if Betty Crocker syndicates her recipes through RSS… and there’s no one there to subscribe to them.. was it a worthwhile marketing move? Smart firms have learned that just because you build it, it doesn’t mean they will come. I think ol’ Betty has some work to do to get the word out through more traditional channels (TV, in-store, product) about her new RSS capability.
January 5th, 2007 at 10:07 am
Good point, Ron.
BTW, you’ve got a terrific blog. Although I won’t be subscribing to Betty’s recipes, I’m looking forward to receiving headlines from yours!