Comments on: A content explosion is helping to drive mobile media adoption http://www.digitalsolid.com/2006/11/28/a-content-explosion-is-helping-to-drive-mobile-media-adoption/ Marketing Technology Musings and Tips by Jeff Larche Sat, 17 Sep 2011 02:41:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jeff Larche http://www.digitalsolid.com/2006/11/28/a-content-explosion-is-helping-to-drive-mobile-media-adoption/comment-page-1/#comment-186 Jeff Larche Thu, 30 Nov 2006 21:40:50 +0000 http://www.digitalsolid.com/2006/11/28/a-content-explosion-is-helping-to-drive-mobile-media-adoption/#comment-186 As far as I know, only the service from Feedburner can tell podcasters today who is downloading their MP3s. It's the biggest challenge of podcasting right now, and one that must be met before podcasters can successfully "monetize" their products (like listenership, monetize is only a real word in the world of marketing -- but I don't feel quite so bad about that since publishing has just as much jargon as marketing! ::grin::). Can anyone shed more light on the question? As far as I know, only the service from Feedburner can tell podcasters today who is downloading their MP3s. It’s the biggest challenge of podcasting right now, and one that must be met before podcasters can successfully “monetize” their products (like listenership, monetize is only a real word in the world of marketing — but I don’t feel quite so bad about that since publishing has just as much jargon as marketing! ::grin::).

Can anyone shed more light on the question?

]]> By: Holly Hughes http://www.digitalsolid.com/2006/11/28/a-content-explosion-is-helping-to-drive-mobile-media-adoption/comment-page-1/#comment-182 Holly Hughes Thu, 30 Nov 2006 17:46:54 +0000 http://www.digitalsolid.com/2006/11/28/a-content-explosion-is-helping-to-drive-mobile-media-adoption/#comment-182 When my latest book was published, I did two audio podcasts to promote it, along with about 25 radio interviews...what surprised me was that every radio interviewer knew exactly the demographics of his or her broadcast audience, whereas the podcast interviewer had no idea who might be picking up the podcasts. It was so easier to tailor an interview to emphasize certain selling points when we knew whom we were selling to. Podcasts could be so powerful if we could just get a handle on analyzing their "listenership." (Is that a real word?) I felt as if I was talking into dead space! When my latest book was published, I did two audio podcasts to promote it, along with about 25 radio interviews…what surprised me was that every radio interviewer knew exactly the demographics of his or her broadcast audience, whereas the podcast interviewer had no idea who might be picking up the podcasts. It was so easier to tailor an interview to emphasize certain selling points when we knew whom we were selling to. Podcasts could be so powerful if we could just get a handle on analyzing their “listenership.” (Is that a real word?) I felt as if I was talking into dead space!

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