Comments on: In online video as well, Mom and Dad hog the remote http://www.digitalsolid.com/2006/11/15/in-online-video-as-well-mom-and-dad-hog-the-remote/ Marketing Technology Musings and Tips by Jeff Larche Sat, 17 Sep 2011 02:41:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jeff Larche http://www.digitalsolid.com/2006/11/15/in-online-video-as-well-mom-and-dad-hog-the-remote/comment-page-1/#comment-157 Jeff Larche Mon, 20 Nov 2006 03:31:21 +0000 http://www.digitalsolid.com/2006/11/15/in-online-video-as-well-mom-and-dad-hog-the-remote/#comment-157 I couldn't agree more. It's an exciting new world! I couldn’t agree more. It’s an exciting new world!

]]> By: Scott Burditt http://www.digitalsolid.com/2006/11/15/in-online-video-as-well-mom-and-dad-hog-the-remote/comment-page-1/#comment-155 Scott Burditt Mon, 20 Nov 2006 02:56:05 +0000 http://www.digitalsolid.com/2006/11/15/in-online-video-as-well-mom-and-dad-hog-the-remote/#comment-155 As a marketee (oh, no, not another new word), what I mean is, as the guy being marketed to, I dig “thinly sliced niches.” There’s a wonderful world beyond mass marketers. I’d rather sift through overwhelming choices than be left with only a few. But I really dig niches as an ad guy. Specifically, I’m thinking about online video. My clients either don’t have mass-marketer budgets or their B2B business models don’t justify TV—not that they wouldn’t love to do it. Then along came online video. I have more creative opportunities than ever, and clients see the value. As a marketee (oh, no, not another new word), what I mean is, as the guy being marketed to, I dig “thinly sliced niches.” There’s a wonderful world beyond mass marketers. I’d rather sift through overwhelming choices than be left with only a few.

But I really dig niches as an ad guy. Specifically, I’m thinking about online video. My clients either don’t have mass-marketer budgets or their B2B business models don’t justify TV—not that they wouldn’t love to do it. Then along came online video. I have more creative opportunities than ever, and clients see the value.

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