Comments on: The persuasive power of a map http://www.digitalsolid.com/2006/10/27/the-persuasive-power-of-a-map/ Marketing Technology Musings and Tips by Jeff Larche Thu, 04 Dec 2008 23:53:52 +0000 http://wordpress.org/?v=2.6.5 By: Mark Levison http://www.digitalsolid.com/2006/10/27/the-persuasive-power-of-a-map/#comment-161 Mark Levison Mon, 20 Nov 2006 16:12:43 +0000 http://www.digitalsolid.com/2006/10/27/the-persuasive-power-of-a-map/#comment-161 Your notes just echo much that Cialdini discusses in his book Influence Science and Practice. In particular he talks about people being motivated more by something they might lose than something they might gain. Also of interest given the value of Social Proof you might have been able to say: "Look what your missing out on, hundreds of your neighbours are already using this hospital" http://www.notesfromatooluser.com/2006/11/why_are_we_so_e.html Your notes just echo much that Cialdini discusses in his book Influence Science and Practice. In particular he talks about people being motivated more by something they might lose than something they might gain.

Also of interest given the value of Social Proof you might have been able to say: “Look what your missing out on, hundreds of your neighbours are already using this hospital”

http://www.notesfromatooluser.com/2006/11/why_are_we_so_e.html

]]> By: Marketing enRedado » Blog Archive » The persuasive power of a map http://www.digitalsolid.com/2006/10/27/the-persuasive-power-of-a-map/#comment-159 Marketing enRedado » Blog Archive » The persuasive power of a map Mon, 20 Nov 2006 13:20:36 +0000 http://www.digitalsolid.com/2006/10/27/the-persuasive-power-of-a-map/#comment-159 [...] Digital Solid: Marketing Technology ROI » The persuasive power of a map [...] [...] Digital Solid: Marketing Technology ROI » The persuasive power of a map [...]

]]>