Comments on: All I Really Need to Know About Social Online Communities I Learned Peering Over My Wife’s Shoulder http://www.digitalsolid.com/2006/08/21/all-i-really-need-to-know-about-social-online-communities-i-learned-peering-over-my-wifes-shoulder/ Marketing Technology Musings and Tips by Jeff Larche Sat, 17 Sep 2011 02:41:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mary Jo http://www.digitalsolid.com/2006/08/21/all-i-really-need-to-know-about-social-online-communities-i-learned-peering-over-my-wifes-shoulder/comment-page-1/#comment-51 Mary Jo Thu, 24 Aug 2006 16:41:24 +0000 http://www.digitalsolid.com/2006/08/21/all-i-really-need-to-know-about-social-online-communities-i-learned-peering-over-my-wifes-shoulder/#comment-51 Jennifer Crusie, who not only writes well but also really knows how to build community online. She blogs on her own, with two female writing partners, and with writer Bob Mayer in "He Wrote, She Wrote" (http://www.crusiemayer.com/blog/). There's also a Yahoo! discussion group for her fans and, best of all for me, a writers' community, the Cherry Forums (http://www.cherryforums.com/index.php), that's a fantastic model for forums and boards. Jennifer Crusie, who not only writes well but also really knows how to build community online. She blogs on her own, with two female writing partners, and with writer Bob Mayer in “He Wrote, She Wrote” (http://www.crusiemayer.com/blog/). There’s also a Yahoo! discussion group for her fans and, best of all for me, a writers’ community, the Cherry Forums (http://www.cherryforums.com/index.php), that’s a fantastic model for forums and boards.

]]> By: Jeff Larche http://www.digitalsolid.com/2006/08/21/all-i-really-need-to-know-about-social-online-communities-i-learned-peering-over-my-wifes-shoulder/comment-page-1/#comment-50 Jeff Larche Thu, 24 Aug 2006 02:23:34 +0000 http://www.digitalsolid.com/2006/08/21/all-i-really-need-to-know-about-social-online-communities-i-learned-peering-over-my-wifes-shoulder/#comment-50 Thanks for the insights, Mary Jo. May I (we) ask which author? Thanks for the insights, Mary Jo. May I (we) ask which author?

]]> By: Mary Jo http://www.digitalsolid.com/2006/08/21/all-i-really-need-to-know-about-social-online-communities-i-learned-peering-over-my-wifes-shoulder/comment-page-1/#comment-49 Mary Jo Thu, 24 Aug 2006 02:13:53 +0000 http://www.digitalsolid.com/2006/08/21/all-i-really-need-to-know-about-social-online-communities-i-learned-peering-over-my-wifes-shoulder/#comment-49 I've had a similar experience with a forum for writers drawn by their interest in a particular author. But I'd really like to see a study on the cycle of these communities. The few I've checked out seem to begin with a handful of hard-core fans; attract growing numbers of lurkers and enthusiastic participants; then be dominated by a few especially active posters--often not from the oriiginal core. Which phase offers the most marketing potential? The hard-core folks clearly support the author I mentioned, not only buying her books but also paying to attend her seminars. The second-wave members also post often about what they do to promote her books. There are so many posts now, though, that I can't read them, and I'm spending less time there. As Yogi Berra supposedly said, "Nobody goes there anymore--it's too crowded." I’ve had a similar experience with a forum for writers drawn by their interest in a particular author. But I’d really like to see a study on the cycle of these communities. The few I’ve checked out seem to begin with a handful of hard-core fans; attract growing numbers of lurkers and enthusiastic participants; then be dominated by a few especially active posters–often not from the oriiginal core.

Which phase offers the most marketing potential? The hard-core folks clearly support the author I mentioned, not only buying her books but also paying to attend her seminars. The second-wave members also post often about what they do to promote her books. There are so many posts now, though, that I can’t read them, and I’m spending less time there. As Yogi Berra supposedly said, “Nobody goes there anymore–it’s too crowded.”

]]> By: Julie http://www.digitalsolid.com/2006/08/21/all-i-really-need-to-know-about-social-online-communities-i-learned-peering-over-my-wifes-shoulder/comment-page-1/#comment-48 Julie Tue, 22 Aug 2006 17:40:02 +0000 http://www.digitalsolid.com/2006/08/21/all-i-really-need-to-know-about-social-online-communities-i-learned-peering-over-my-wifes-shoulder/#comment-48 I stumbled on the community that Jeff wrote about while looking for concert dates, CD recommendations, etc. I had no idea how addictive these communities could be, Besides the social function, the board serves as a place for people to trade music, family photos and a quick laugh before going back to their days. A kind of virtual water cooler. Since its focus is an artist known for his wit and good humor, it attracts like. I don't feel compelled to participate in other forums, but this has been a terrific experience. I stumbled on the community that Jeff wrote about while looking for concert dates, CD recommendations, etc. I had no idea how addictive these communities could be, Besides the social function, the board serves as a place for people to trade music, family photos and a quick laugh before going back to their days. A kind of virtual water cooler. Since its focus is an artist known for his wit and good humor, it attracts like. I don’t feel compelled to participate in other forums, but this has been a terrific experience.

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