Comments on: Is there a future in reaching professionals through their PDAs? http://www.digitalsolid.com/2006/08/05/is-there-a-future-in-reaching-professionals-through-their-pdas/ Marketing Technology Musings and Tips by Jeff Larche Sat, 17 Sep 2011 02:41:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: adverlicious http://www.digitalsolid.com/2006/08/05/is-there-a-future-in-reaching-professionals-through-their-pdas/comment-page-1/#comment-22 adverlicious Thu, 10 Aug 2006 21:33:53 +0000 http://www.digitalsolid.com/2006/08/05/is-there-a-future-in-reaching-professionals-through-their-pdas/#comment-22 Jeff - the team at Skyscape is doing interesting things in the world of reaching physicians via their PDA's. In their case, the "hook" is valuable reference books/journals that MD's like to have at their fingertips. Skyscape has been able to carefully insert marketing messages in these. http://www.skyscape.com (and no, I have no connection to the company -- just an observer's curiosity about their business model) Jeff – the team at Skyscape is doing interesting things in the world of reaching physicians via their PDA’s. In their case, the “hook” is valuable reference books/journals that MD’s like to have at their fingertips. Skyscape has been able to carefully insert marketing messages in these.

http://www.skyscape.com
(and no, I have no connection to the company — just an observer’s curiosity about their business model)

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